Automotive · Marketing
Event Playbooks
A step-by-step guide for running a recurring automotive marketing event, such as an auto show display, model launch, or test-drive day.
What it usually contains
- Event timeline and setup/teardown schedule
- Staffing roles, scripts, and vehicle display requirements
- Booth, signage, and branding specifications
- Lead capture and test-drive sign-up process
- Budget lines, checklists, and post-event reporting metrics
What the assistant uses it for
Use it to answer how a dealer or brand event is organized — who does what, what materials and vehicles are needed, and how leads and results are tracked afterward.
How it is versioned
A document of this type has exactly one current version at a time. Upload a revision and it becomes the version that counts — the one before it is kept and dated, but is no longer what your assistant answers from. Nothing is ever deleted, so you can always show what this document said on a given date.
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