Compatibility · Automotive
Marketing
6 document types. Every file you add to this department is filed against one of them — that filing is what routes a question to the right document instead of searching a pile.
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Brand Guidelines
A rulebook that sets how a vehicle brand and its dealers present the logo, colors, type, imagery and voice across all advertising.
What it’s used for
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Creative Submission Requirements
A spec sheet telling agencies and partners exactly how to prepare and deliver ad creative for automotive marketing campaigns.
What it’s used for
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Event Playbooks
A step-by-step guide for running a recurring automotive marketing event, such as an auto show display, model launch, or test-drive day.
What it’s used for
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OEM Co-op Guidelines
A manufacturer's rulebook telling dealers which advertising costs qualify for co-op reimbursement and how to claim the money.
What it’s used for
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Promotional Flyer PDFs
A one- or two-page printable sheet advertising a dealership or repair shop's current deals, models, or service specials.
What it’s used for
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Social Media Assets
A collection of ready-to-post images, videos, and captions used for a dealership or auto brand's social media accounts.
What it’s used for
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