Healthcare · Marketing & Communications
Social Media SOP
A written procedure telling healthcare marketing staff how to create, approve, and publish social media content while protecting patient privacy.
What it usually contains
- Approval and review chain for posts, including compliance or legal sign-off
- Patient photo and story consent requirements under privacy rules
- Rules for responding to comments, reviews, complaints, and medical questions
- Posting schedule, channel ownership, and voice and tone guidelines
- Escalation steps for negative publicity or a crisis
What the assistant uses it for
Answer questions about who must approve a post before it goes live, what consent is needed to share a patient story or image, and how staff should reply to clinical questions or complaints online.
How it is versioned
A document of this type has exactly one current version at a time. Upload a revision and it becomes the version that counts — the one before it is kept and dated, but is no longer what your assistant answers from. Nothing is ever deleted, so you can always show what this document said on a given date.
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